Privacy Policy


Privacy Policy

Updated: February 17, 2020

This privacy policy (this “Privacy Policy”) explains LyonHeart LLC / Daily Edge Drinks (“we” or “Daily Edge”) online information practices and the choices that you can make about the collection and use of your information. Your privacy is important to us. We are sensitive to the privacy concerns of those who use our websites, our pages and applications on third-party social-networking services, our emails and our mobile applications (collectively, our “Sites”).

Information we collect

We may collect information about you (and the computer or device you use to access our Sites) in a variety of ways:

•You may directly provide information to us.

•You may choose to allow a social networking service to share information with us.

•We may gather other information when you visit our Sites or other services or when you view our online ads.

•We may obtain additional information about you from other sources where permitted by law.

More detail on each of these is below.

Information you directly provide

When you participate in our offers or programs (or otherwise communicate with us), you may directly provide us with information, including (but not limited to) the following:


•Email address

•Postal address

•Username or password

•Phone number

•Age or birthdate


•Demographic information

•Credit card or other payment information

•Other information you affirmatively allow a third-party service (such as Facebook) to provide to us

Information from social networking services

If you choose to access or make use of third-party social networking services (such as Facebook or Twitter), we may receive personal information about you that you have made available to those services, including information about your contacts on those services. You should make sure you are comfortable with the information social networking services may make available to our Sites by visiting those services’ privacy policies.

Information we gather when you visit our Sites or when you view our online ads.

When you visit or use our Sites or when you view our online ads, we may use cookies, web beacons or other technologies to collect information about your computer or device and your online activity. The following are examples of the types of information we may collect in this way:

•Device type (such as desktop, tablet or mobile device)

•Browser type (such as Internet Explorer)

•Operating system (such as Windows)

•IP address, MAC address, device ID, installed fonts or similar information

•Websites or online services you visit before or after our Sites

•Your interaction with our Sites (such as the links you click and the pages and items you view)

•Whether you open or forward our emails or click on elements within these emails

Information we may obtain from other sources

We may obtain information about you from other sources, such as public databases, data aggregators and other commercially available sources. This information may include:


•Email address

•Social networking user IDs

•Postal address

•Phone number



•Demographic information

•Marital status and number and age of children

•Income level

•Purchasing behavior

•Interests, hobbies and product preferences

•Interactions with media or advertising

•Publicly observable activities (such as blogs and online postings)

Please note that parts or all of the information we collect or obtain may be combined or linked (by us or by third parties providing services to us) for any of the purposes described in this Privacy Policy, including to help us customize how we communicate with you and to improve our products, services and marketing efforts.

How we use this information

We use the information we collect (in combination with other information we or third-party service providers may have) to communicate with you regarding our products, services and promotions, to provide you with other information, services, products or other materials you request, to customize your interactive experience (including by providing you with relevant advertising on our Sites and elsewhere) and to manage and improve our Sites, products and service offerings.

Some specific ways that we may use this information are as follows:

•To register you to receive emails or other information or materials you request

•To register you for a sweepstakes, contest or other promotion

•To register you to receive coupons, premiums, product samples or other materials

•To create and manage your account as a user or member of our Sites (or as someone who may post content to our Sites)

•To provide you with services or offers you have requested

•To respond if you contact one of our customer service representatives

•To process your payment for purchases or other services

•To better understand the audience for our Sites and services

•To analyze how our products, services and Sites are accessed and used

•To help us develop new products, services and Sites

•To develop and deliver advertising and other communications more tailored to your interests

•To help us improve our advertising

•To provide security and protect against fraud

•To enforce our Terms of Use or other legal rights

We will not send you any email marketing communication unless you expressly consent to receive such a communication from us. And if you do sign up to receive these emails, you will always have the opportunity to “unsubscribe” from further email marketing messages from that Daily Edge brand or group.

How we use cookies, web beacons and similar technologies

We (and third parties that provide content, advertising or functionality on our Sites) may use cookies, web beacons and similar technologies to facilitate website administration and navigation, to better understand and improve our Sites, to determine and improve the advertising shown to you here or elsewhere and to provide you with a rich online experience. We provide more details about these technologies below.

General descriptions of “cookies” and “web beacons.”

“Cookies” are small files that are placed on your computer or device when you visit a website. Cookies may be used to store a unique identification number tied to your computer or device so that you can be recognized as the same user across one or more browsing sessions and across one or more sites.

Some cookies are essential in order to enable you to move around our Sites and use their features, such as accessing secured areas. Other cookies collect information about how visitors use the Sites (for instance, which pages visitors go to most often and if they get error messages from web pages). When combined with information collected when you register on a website, cookies allow us to welcome you back to the site or otherwise provide enhanced, more personal features. Cookies may also be used on our behalf by third parties managing our advertising on other websites to enable us to learn which advertisements bring visitors to our Sites and to otherwise improve or target our online advertising.

Most browsers accept cookies automatically but can be configured not to do so or to notify the user when a cookie is being sent. If you wish to disable cookies, refer to your browser help menu to learn how to disable cookies. Please note that if you disable cookies, you may be unable to access some customized features on our Sites.

“Web beacons” and similar technologies are tiny or transparent images that, for example, allow us and third parties to count the number of users who have visited a particular web page or to access certain cookies. When you access a page containing a beacon, you establish a communication with a web server, which collects certain information about your computer or device. This information may include your IP address, browser type, operating system type and identifiers that have been stored in cookies. We may use beacons on our Sites to count the number of visitors to our Sites and to recognize users by accessing unique identifiers stored in cookies that we have set on their computers or devices. Being able to access these identifiers enables us to provide a personalized experience on our Sites. We may also include beacons in advertisements or in email messages to determine how these are acted on.

Cookies used for online behavioral advertising – and your choice to opt out

Third parties that are involved in serving other companies’ advertising on our Sites or that are involved in determining which advertisements to show you on third-party websites, may use cookies to collect information about your online activities, such as the advertisements you have seen or the websites or pages you have visited, in order to draw inferences about what advertising might be relevant to you.

These third parties may use the information gathered through these cookies to show you advertising they believe to be most relevant to you when you visit other websites not belonging to us. This practice is called “online behavioral advertising.” You have the ability to opt out of allowing these third parties to use cookies for online behavioral advertising.

Please be aware that the opt-out process is itself cookie-based. In other words, if you opt out, a cookie is placed on your browser that informs these third parties that they are not to use cookies with you for online behavioral advertising. As a result, if you subsequently clear cookies from your browser (as many people do periodically), your opt out will be lost until you reinstate it.

Other uses of local storage and unique identifiers

We (and the third parties that provide content, advertising or functionality on our sites) may also use other kinds of local storage technologies that operate similarly to cookies, such as local shared objects (also known as “Flash cookies”) and HTML5 local storage. These technologies are similar to cookies in that they make use of storage on your device for the purpose of identifying the device across different services and sessions. Please note, however, that these technologies may make use of different parts of your device from cookies and as a result you might not be able to control them using standard browser tools and settings. For information about disabling or deleting information contained in Flash cookies, please click here.

In addition, depending on the browser or device you use, we (and the third parties that provide content, advertising or functionality on our sites) may receive an identifier for your browser device that can be used for purposes similar to those for which we and others use cookies and beacons. The identifiers are not created by the services you access, but rather by the companies that make the software that runs your device or browser. For example, if you access our Sites using Apple’s iOS 12 on your iPhone, we may receive a temporary device identifier called the “Identifier for Advertisers” (or “IDFA”). In your iPhone’s privacy settings, you can “reset” this identifier, which means that a different identifier will be sent the next time you visit our Sites.

How we may share information with others

We may share the information we collect with the following types of entities:

•Affiliates. We may share information within Daily Edge among our various businesses and within our family of affiliated companies.

•Service Providers. We may share information – including information that personally identifies you – with companies that provide services on our behalf. These parties may use the information solely in conjunction with the specific services they provide for us. Some service providers may be involved in administering or supplementing our databases and will need to have access to your information in order to do so.

•Other Parties When Required by Law or as Necessary to Protect Our Users and Services. We also may disclose information – including information that personally identifies you – to third parties in order to:

1.Protect our legal rights, as well as the rights of the users of our Sites or others

2.Protect the safety and security of the Sites, their users or others

3.Prevent fraud

4.Comply with the law or respond to legal process or a request for cooperation by a government entity, whether or not legally required.

•Other Parties in Connection with a Corporate Transaction. We reserve the right to transfer any information we have about you in the event that we sell or transfer all or a portion of our business or assets to a third party or in the unlikely event of a bankruptcy.

•Otherwise with Your Consent. In addition to the sharing described or permitted by this Privacy Policy, we may of course share information about you with third parties whenever you affirmatively consent to such sharing.

Third parties that provide content, advertising or functionality on our Sites

Some of the content, advertising and functionality on our Sites may be provided by third parties that are not affiliated with us. For example:

•Certain third parties may serve advertising or keep track of which advertisements users see, how often they see those advertisements and what users do in response to them. These third parties may use cookies, web beacons and similar technologies to provide these services.

•We may enable you to share certain materials on the Sites with others through social networking services such as Facebook and Twitter.

These third-parties may collect or receive certain information about your use of the Sites, including through the use of cookies, beacons and similar technologies and this information may be collected over time and combined with information collected across different websites and online services.

Security for credit card data and transaction information

We are committed to keeping your online transactions safe and secure. We have put procedures in place to safeguard the information we collect from you.

Please note, however, that we cannot absolutely guarantee the security of any information you provide online. You provide this information at your own risk.


Links to other sites

Our Sites may contain links to third party sites. These other sites may have their own privacy policies and are not to be governed by this Privacy Policy. We are not responsible for the privacy practices or the content of sites owned and operated by third parties. Other sites may collect and treat information collected differently, so we encourage you to carefully read and review the privacy policy for each site you visit.

User-generated content and public profile features

Our Sites may, from time to time, contain interactive areas where Site users might submit comments or other content (including information about the user that might be displayed in the user’s public profile within an online community) that may be visible to others. Users should be aware that when they voluntarily disclose personally identifiable information (e.g., name, email address, etc.) in content submitted for posting or publication, the information can be read and used by others. This may result in unsolicited messages from other posters or parties. We make no representations and undertake no obligations as to the security or use of information you voluntarily include when submitting content.

Children's privacy

Our Sites are not directed to children and we will not request any information from children under 13 at our Sites.

United States only

Our Sites are intended for use by residents of the United States of America only. All matters relating to our Sites are governed by the laws of the United States. If you are located outside of the United States and you contact us, please be advised that any information you provide to us will be transferred to the United States and that by submitting information, you explicitly authorize this transfer and the processing of this information within the United States.

Changes to our Privacy Policy

We may change or replace this Privacy Policy at our sole discretion at any time. Please check back from time to time to ensure that you are aware of any updates or changes in this Privacy Policy. Unless stated otherwise, our current Privacy Policy applies to all information collected by or through any Site that displays an authorized link to this Privacy Policy.

Your consent to the terms of this Privacy Policy

By using our Sites, you signify your assent to all of the terms of this Privacy Policy. If you do not agree with any term of this Privacy Policy or our Terms of Use, please do not use our Sites or submit any information.

Your control over your information

You always have the right to review and update the information that you previously provided to us at our Sites. You may contact us as described immediately below in order to arrange this or to ask us to remove you from our list of email addresses to which we send email newsletters. All of our email newsletters also contain an “unsubscribe” link that you can click through to unsubscribe from future emails from that Daily Edge brand or group.

Do-not-track signals and similar mechanisms

Some web browsers may transmit “do-not-track” signals to the websites and other online services with which a user communicates. There is no standard that governs what, if anything, websites should do when they receive these signals. Daily Edge currently does not take action in response to these signals. If and when a standard is established and accepted, Daily Edge may revisit its policy on responding to these signals.

How to contact us

If you have any questions or concerns about this Privacy Policy or about our collection or use of information, please contact us by e-mail at the address below: